When I first started digging into tequila — really digging into it — I quickly realized I needed more than just a good bottle and a few tasting notes. I needed context. I needed clarity. I needed a way to tell one distillery from another, understand what NOM numbers meant, how fermentation varied, and why some brands felt different in the glass even though the label didn’t say much.
That’s when I found Tequila Matchmaker. And like so many others, it became my go-to resource.
Say what you want — and yes, there’s been some chatter lately — but TMM remains the most comprehensive and useful tool for tequila lovers, hands down. Whether you’re new to the world of agave or deep into the high-proof, additive-free rabbit hole, Tequila Matchmaker gives you the foundation to explore with confidence.
From NOM tracking and distillery details to community reviews, production methods, and verified additive-free status — the platform offers the kind of transparency that this industry sorely needs.

Of course, we’re not allowed to mention the unmentionable — you know, that little thing they may or may not have pioneered that sparked the entire additive-free tequila movement.
So let’s definitely not talk about that. Forget I even brought it up. In fact, this sentence will self-destruct in 5 seconds. But between us? That quiet ripple turned into a full-blown wave, and we all know where it started.
This post is simply a nod to the people behind the scenes — Grover and Scarlet Sanschagrin — who have built something that changed the way many of us engage with tequila. It’s a quiet thank you for doing the heavy lifting. For organizing the messy middle of this beautiful spirit into something searchable, readable, and genuinely useful.
I use Tequila Matchmaker every time I write a review — not for flavor notes or tasting suggestions, but for the nuts and bolts: the NOM, production methods, fermentation style, and all the behind-the-scenes details that help me understand what’s in the bottle. It’s the technical side of tequila that TMM does so well, and it’s where I turn when I want to know how a tequila was made, not necessarily how it tastes.
If you’re just starting your journey into tequila, I can’t recommend a better place to begin.
Cheers to Grover, Scarlet, and the whole TMM community — and cheers to all of us still learning, bottle by bottle.
If you haven’t explored Tequila Matchmaker yet, do yourself a favor and check them out. Whether you’re looking up a NOM, researching how a tequila was made, or just starting your agave journey, it’s the best tool in the game.
🔗 Website: tequilamatchmaker.com
📱 Instagram: @tequilamatch
📘 Facebook: facebook.com/TequilaMatchmaker
🐦 Twitter/X: @tequilamatch
They’ve built something truly special for the tequila community — and it’s just a few clicks away.