This whole thing started kind of by accident.
I didn’t set out to build a tequila website. I was just a guy who started drinking less bourbon and more tequila… and somewhere along the way, I got curious. One bottle turned into a few, and then suddenly I had shelves full of agave spirits and no real way to remember what I liked, what I didn’t, or why.
So, I figured I’d start writing it down. Nothing fancy — just honest notes about whether I’d drink something again. I’m not a tasting expert. I’m not catching a swirl of mango with a hint of limestone in every sip. Sometimes I’ll notice something specific, but more often it’s just: Yeah, this one hits different.
That’s how Sip Sip Ole was born. It’s not a tequila encyclopedia, and it’s definitely not a masterclass. It’s just one person’s attempt to make sense of what he’s drinking — and maybe help someone else do the same.
The name? Credit goes to my wife, Stacey. We’d have these random brainstorming sessions on road trips — windows down, no real destination, just ideas bouncing around. And somewhere between mile markers and taco stops, Sip Sip Ole came to life. It stuck. Because when a tequila is really good, you don’t just sip it once. You sip, then sip again… then yell Ole! (Okay, maybe just in your head.)
I also got it in my head that I could build the website myself — which meant a lot of Googling, trial and error, and one too many panicked moments when I thought I broke the whole thing. But eventually, it started coming together. I added reviews, a quirky rating system (🥃 glasses, of course), and a rustic look that felt like it matched the soul of what I was sipping.
Stacey didn’t stop at the name — she’s also behind Lil Crow, her line of handmade tequila cups that now make appearances on the site and in my reviews. They’re beautiful, earthy, and honestly make the sipping experience even better.
And we’re not done yet. I’m still tweaking the site almost daily — changing layouts, organizing content, trying not to break things. Eventually, Stacey will step in and put her artistic touch on the fonts, colors, and overall vibe, helping dial in that rustic feel we both have in our heads. It’s a work in progress… but it’s ours.
So that’s how Sip Sip Ole came to be. No big launch, no marketing plan — just a love of good tequila, a little stubbornness, and a lot of windshield time with my favorite co-pilot.
Thanks for being here.
– Steve
